Why design + manufacturing?
Good manufacturing needs good design.
It was the story of the stolen S’well bottles that really got to us.
Sarah Kauss, the founder of S’well, was stunned to find her unreleased new product already on sale at an Asian tradeshow. The designer, the factory or someone in-between had replicated her design and mass produced it before she even had a chance to sell a single bottle. (It’s a daunting story for any brand, and one we’ve covered here before.)
There are quite a few reasons we think that keeping design and manufacturing with a single trusted partner is a good decision for any brand. Reducing the number of opportunities for stolen designs is only one of the benefits available to brands working with a design + manufacturing partner like Insider Creations.
Our designers understand how jewelry can – and should – work best
Our favorite fashion designers often started with practical experience making their own pieces. It’s not necessary, but it certainly gives you a perspective on things – and a quick ability to pursue certain possibilities, think creatively, and avoid paths that are just unworkable.
That ability to understand the mechanics of jewelry as much as the design is a trait we look for in our designers. Could the use of a simpler latch save money that could be spent exploring a unique gemstone? Count on our designers to find a way to meet your requirements.
And our factories? They get it, too
Some factories are so massive it’s hard to keep track of what they are producing any given day. And so it’s not wildly surprising that they can be uncommunicative, lose track of projects, and misinterpret design files.
Our factories are held to a higher standard. Focused on jewelry, Insider Creations-owned and certified factories know how to work with our designers and CAD files. They can explain what works – or doesn’t – with a design in the language of the designer, speeding the whole process along and getting to the finished product even faster.
Jewelry that meets your specifications every time
It’s more than decades in the industry, regular training, an obsession with the jewelry market, or even their own retail collections. Our designers can adjust their endless creativity and knowledge to perfectly represent your brand and ideas in jewelry. Your unique collection needs to represent your brand, after all.
Your jewelry collection is always designed with your price points in mind, as well. Working closely with our manufacturing and CAD teams, our designers can easily find ways to reduce your costs or introduce new materials or design concepts. If you change your mind later, the team can easily rework existing CADs (design files) around a new price point, material or design element. Go ahead: reimagine those plated brass earrings in solid gold with a new motif.
Even if you don’t use one or the other, you benefit
Some clients arrive with an existing collection, looking to replicate and scale their success. Others arrive with existing CADs or design sketches that they hope are ready for production.
Our team is trained to provide design review and guidance on every project, often at no cost to the client. For many projects, this quick review can catch small errors and fix them before we go into production, saving our team and yours time and expense.
Constant communication across our design and manufacturing operations, and with your team, ensures that the finished product is unique to your brand, beautifully designed and crafted, and produced on time for the big launch.