Does your business strategy include jewelry? It should.

What if you could enhance your brand reach and your sales margin by augmenting your offering with unique jewelry that effortlessly suits your brand? Imagine a jewelry collection that not only turns heads for its quality and originality, but expands your reach into the buying consciousness of your customers and the broader market.

Labels like Kate Spade, Armani and Zimmerman were well-established when they turned to jewelry. They didn’t set out to conquer the diamond market. Nevertheless, jewelry has become a crucial element of their success.

Global analysts like Bain and McKinsey have identified jewelry as the fastest-growing – and most recession-resistant – luxury market. If you’re hesitating to invest, consider that the jewelry industry is growing at a healthy rate of 5 to 6 percent each year according to McKinsey.

Bucking the downward trend across luxury, jewelry faced only a narrow contraction during the pandemic. Spurred by online purchasing, the sector was already growing by early 2021 and keyed for rapid expansion.

The jewelry industry seems poised for a glittering future. Annual global sales of €148 billion are expected to grow at a healthy clip of 5 to 6 percent each year... Consumer appetite for jewelry, which was dampened by the global recession, now appears more voracious than ever. McKinsey

Resiliency and growth aren’t the only reasons to consider jewelry. Bain notes that “by 2030, the industry should be drastically transformed… winning brands will be those that build on their existing excellence while reimagining the future with an insurgent mindset.” Is your brand ready to capture the opportunity jewelry presents?

Prepare for launch

As a modern brand, you’re already utilizing the best of the marketing toolbox to keep customers and prospects engaged. So what’s the best way to get your customers’ attention focused on jewelry and build a new audience? Take a look at our next post, on launching your brand with email marketing.